How to Acquire New Donors Digitally and Create an Engaging Donor Journey in 2020
Giving USA has just released its newest findings for 2019 and one thing that is apparent and was reported on by the Nonprofit Quarterly is that “in terms of individual giving, the trend continues toward ‘dollars up and donors down.’ In other words, there are fewer donors, with a small portion of them donating enough to hide the falloff of many other donor households.
In recent months, the fundraising community has shifted to digital work. And, with the recent pandemic causing many groups to question their future sustainability and independence, it makes sense to begin to use this emphasis on digital to build a broader base of donors and encourage greater giving by the many.
Join Robin L. Cabral, MA, CFRE, MFIA, Chief Fundraising Strategist and Coach at Development Consulting Solutions, as she takes you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints.
Special 2020 pricing: Only $25 for members; $35 for non-members!
Robin L. Cabral, MA, CFRE, a fundraising coach and consultant with over 25 years of experience, has raised millions of dollars for small to mid-sized organizations. She focuses her coaching experiences on the GROWing people, performance and purpose model used by Performance Consultants International. Robin was recently named one of the Top 10 LinkedIn LinkedIn Top Voices 2018: Philanthropy and Global Development and one of the Top 100 Charity Influencers by Onalytica (2019).
$25.00 Member registration
$35.00 Guest registration