Turning Ordinary Donors into Mega-Donors
This workshop focuses on building a strong individual giving program. Sharon Danosky, Danosky & Associates, and Mary Jean Heller, RVNAhealth, explore how a home healthcare organization that raises about $1.1 million a year raised more than $600,000 during the early onset of COVID-19 - and continued raising funds throughout the spring and summer. This wasn’t a fluke, or a one-time aberration. This was the result of years of carefully stewarding and cultivating donors. And when they needed them most, they were there instantly. More importantly, they continue to be engaged with the organization, and projections for fundraising revenue through the rest of the year remain high, despite the fact that two of their major fundraising events were cancelled. This workshop will detail the fundraising plan and strategies that were put into place three years prior to COVID-19, which were already yielding 20 to 30% increases year over year. It will demonstrate how building strong donor relationships results in donors responding enthusiastically when there is an urgent need. Their experience provides a blueprint for how nonprofits should consider raising funds today -- pivoting from large scale events to a program of strong donor stewardship and cultivation. This program is eligible for 1 CFRE continuing education credit.
$35.00 Member registration
$45.00 Guest registration